Analytics Next (aka Analytics 2.0) is the latest version of Segment’s JavaScript SDK - enabling you to send your data to any tool without having to learn, test, or use a new API every time.
The easiest and quickest way to get started with Analytics 2.0 is to use it through Segment. Alternatively, you can install it through NPM and do the instrumentation yourself.
Create a javascript source at Segment - new sources will automatically be using Analytics 2.0! Segment will automatically generate a snippet that you can add to your website. For more information visit our documentation).
Start tracking!
# npm
npm install @segment/analytics-next
# yarn
yarn add @segment/analytics-next
# pnpm
pnpm add @segment/analytics-next
import { AnalyticsBrowser } from '@segment/analytics-next'
const analytics = AnalyticsBrowser.load({ writeKey: '<YOUR_WRITE_KEY>' })
analytics.identify('hello world')
document.body?.addEventListener('click', () => {
analytics.track('document body clicked!')
})
React (Simple / client-side only)import { AnalyticsBrowser } from '@segment/analytics-next'
// we can export this instance to share with rest of our codebase.
export const analytics = AnalyticsBrowser.load({ writeKey: '<YOUR_WRITE_KEY>' })
const App = () => (
<button onClick={() => analytics.track('hello world')}>Track</button>
)
React (Advanced w/ React Context)const AnalyticsContext = React.createContext<AnalyticsBrowser>(undefined!);
type Props = {
writeKey: string;
children: React.ReactNode;
};
export const AnalyticsProvider = ({ children, writeKey }: Props) => {
const analytics = React.useMemo(
() => AnalyticsBrowser.load({ writeKey }),
[writeKey]
);
return (
<AnalyticsContext.Provider value={analytics}>
{children}
</AnalyticsContext.Provider>
);
};
// Create an analytics hook that we can use with other components.
export const useAnalytics = () => {
const result = React.useContext(AnalyticsContext);
if (!result) {
throw new Error("Context used outside of its Provider!");
}
return result;
};
// use the context we just created...
const TrackButton = () => {
const analytics = useAnalytics()
return (
<button onClick={() => analytics.track('hello world').then(console.log)}>
Track!
</button>
)
}
const App = () => {
return (
<AnalyticsProvider writeKey='<YOUR_WRITE_KEY>'>
<TrackButton />
</AnalyticsProvider>
)
More React Examples:
yarn dev.Vue 3segment.ts with factory ref analytics:import { Analytics, AnalyticsBrowser } from '@segment/analytics-next'
export const analytics = AnalyticsBrowser.load({
writeKey: '<YOUR_WRITE_KEY>',
})
<template>
<button @click="track()">Track</button>
</template>
<script>
import { defineComponent } from 'vue'
import { analytics } from './services/segment'
export default defineComponent({
setup() {
function track() {
analytics.track('Hello world')
}
return {
track,
}
},
})
</script>
First, clone the repo and then startup our local dev environment:
$ git clone git@github.com:segmentio/analytics-next.git
$ cd analytics-next
$ yarn dev
Then, make your changes and test them out in the test app!

When developing against Analytics Next you will likely be writing plugins, which can augment functionality and enrich data. Plugins are isolated chunks which you can build, test, version, and deploy independently of the rest of the codebase. Plugins are bounded by Analytics Next which handles things such as observability, retries, and error management.
Plugins can be of two different priorities:
and can be of five different types:
Here is an example of a simple plugin that would convert all track events event names to lowercase before the event gets sent through the rest of the pipeline:
export const lowercase: Plugin = {
name: 'Lowercase events',
type: 'before',
version: '1.0.0',
isLoaded: () => true,
load: () => Promise.resolve(),
track: (ctx) => {
ctx.event.event = ctx.event.event.toLowerCase()
return ctx
},
identify: (ctx) => ctx,
page: (ctx) => ctx,
alias: (ctx) => ctx,
group: (ctx) => ctx,
screen: (ctx) => ctx,
}
For further examples check out our existing plugins.
Feature work and bug fixes should include tests. Run all Jest tests:
$ yarn test
Lint all with ESLint:
$ yarn lint
$ claude mcp add analytics-next \
-- python -m otcore.mcp_server <graph>